Londis plans to recruit city centre retailers to its new Londis Central fascia.
The fascia has been on trial at a Londis store in Glasgow for the last year.
Range at the prototype store is geared to impulse shopping. Soft drinks, crisps and off-sales account for over 40% of sales.
Londis retail director Tony Riddy said: “This is a striking new format that we feel will add another option to our portfolio and further enhance our brand.”
New staff uniforms and a more contemporary design completed the image, he said.