Musgrave GB has launched a campaign offering Londis retailers six products a week at industry-leading prices.

The ‘Super Six’ campaign would run across all categories and on core lines, and would include brands such as Foster’s, Stella and Cadbury, Musgrave GB said.

“Ensuring retailers have a few standout offers helps drive shopper recognition of Londis’ value credentials,” added Londis retail director John Pattison.