As part of its ambitions to establish Long Mountain as the benchmark South African brand, Caxton Wine is backing it with a neck collar promotion. It is going on the shelf in multiples, specialists and independents and offers consumers the chance to win a safari holiday. Marketing controller Sophie Gallois said: "This is designed to add value to the premium varietals and raise awareness at point of purchase." The campaign also includes six sheet poster sites in 140 supermarket car parks with the strapline Born in South Africa'. {{DRINKS }}

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