Loseley Dairy Ice Cream is the latest supplier to be gripped by World Cup fever it is launching a tub of vanilla and strawberry ice cream with a St George's flag design.

The Cross of St George Ice Cream (rsp £1.50) is available in Asda now and features vanilla ice cream with a red cross made of strawberry ice cream.

"Rather than taking the easy option of just placing an image of a St George flag on a plain white tub, Loseley has demonstrated its innovation and gone one step further," said the company.