The producer of a range of premium Indian chilli tomato pickles is seeking nationwide distribution following a soft launch.

Lovepickle, which is sold online and in small delis, fine food shops and butchers, is now targeting high-end independents with its ambient products, which have a 12-month shelf life and come in mild, medium, hot and extra hot (rsp: £2.95 to £3.25/180g jar).

Founder Michael Sohel plans to expand the range, and is looking at foodservice formats.