Wolverhampton & Dudley has unveiled the packaging for its revamped Marston’s Low C ale.
Support behind the beer, which was launched 30 years ago as the first low-calorie brew, is being ramped up to capitalise on the emerging market for food and drink containing fewer carbohydrates.
As part of the relaunch, revealed in The Grocer earlier this year (February 14, p65), the beer’s name will change to Resolution and its calorie and carbohydrate count will be given greater prominence.
Peter Jackson, Marston’s marketing director, said: “Resolution is full-flavoured, yet easy to drink. It is double fermented to turn all the sugar into alcohol, which means it’s also less filling than other beers.”