Meridian Wines is hoping to put its low alcohol Italian drink Limonesco in front of 1.2 million people this summer. It is taking the brand to seven county shows across the country in June, July and August. The two year old brand has 4% alcohol coming from partially fermented grape juice to which is blended lemon and grape juice. It retails at £2.95. This initiative is part of a £100,000 package for the brand this year which will also include promotional support with key retailers. {{DRINKS }}

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