Fabulous Bakin' Boys has brought out its first reduced fat products. Launched this week, three new flapjack flavours ­ Raspberry Jam, Mixed Fruit and Tropical Mix ­ have half the fat of normal flapjacks, while Strawberry Crisp contains oats and rice with strawberry pieces (all rsp 75p). These are the first of several reduced fat variety launches due in the next 12 months. The company is also launching a six-pack of Finger Chewies at the end of August. {{MARKETING - P&P }}