Loyd Grossman is expanding his cooking sauce brand into Indian varieties with the launch of six premium curry sauces. Produced by Premier International Foods, the brand already includes pasta and Thai sauces and olive oils. Gourmet, food critic and TV personality Grossman has been involved at every stage of developing the new sauces, which consist of familiar flavours ­ Korma, Tikka Masala, Balti, Rogan Josh, Jalfrezi and Madras. "These offer a flavour profile far superior to anything available on the shelves," said marketing controller Yvonne Adam. "The brand's credentials are premium products, quality ingredients and authentic flavours, so brand recognition will play a key role in bringing consumers to the sector." Trade and consumer marketing ­ including ads ­ will support the range. Rsp: 425g, £1.99. {{P&P }}