A groundbreaking new marketing campaign this month is set to capture the nation's imagination and remind consumers - in all aspects of their daily routine - of the energy-boosting qualities of Lucozade Energy, the UK's favourite energy drink.
Key features of the campaign - part of an overall £5.2m package to support the brand from July to September - include an outdoor advertising campaign, TV sponsorship and a high-profile roadshow and sampling activity. A new apple flavour - Lucozade Energy Apple - was launched earlier this year.
In July, Lucozade Energy's travel campaign featured prominently in garage forecourts across the UK. Now the brand is taking its message to the workers of Britain.
Lucozade Energy has teamed up with The Grocer to offer five lucky readers a chance to win five cases each of Lucozade Energy Original 500ml. To enter, complete and return the coupon on the opposite page.