Lucozade Energy, already the UK's No 1 energy drink, has surged to another sales landmark in its brand development - by claiming the No 2 spot in the 'drink now' soft drinks sector and moving ahead of Diet Coke.
How? In 2005, Lucozade Energy added more cash value to the category than any other brand - £10.5m more than Coca-Cola; Lucozade Energy accounted for 44% of all energy & sports drinks sold through independent retail outlets; and Lucozade Energy Orange is the biggest orange-flavoured drink on the market, at £13m bigger than Fanta Orange.
Lucozade Energy maker GlaxoSmithKline has teamed up with The Grocer to offer five lucky readers the chance to win five cases each of Lucozade Energy 500ml. To enter, simply complete the coupon on the right.