Kraft Foods is continuing its focus on the children’s lunchbox market with the launch of a Dairylea Lunchables Ham Wrap.
The product contains two tortilla wraps, wafer-thin ham and one Dairylea Rippers cheese stick, which children use to create their own wraps.
Kraft is adding the wrap to its Funpack range of children’s lunchbox meals.
Funpack contains a carton of pure orange juice and a pouch of strawberry flavour yoghurt, which Kraft says contributes to a balanced meal and which covers all five food groups for children. It adds that its cheese Dairylea Rippers sticks each provide 28% of the RDA of calcium for children.
The packaging contains clear labelling of calories, sugar, fat and salt content as part of a clearer labelling initiative.