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Sainsbury’s launched its own Brand Match initiative this week and had a swipe at rival schemes for being over-complicated. Brand Match, launched as a trial in Sainsbury’s 12 Northern Ireland stores, pledges to match Tesco and Asda on…
Own brand household and personal care provider McBride has posted a modest increase in sales in its latest trading update.
In the same week as Sainsbury's relaunched Taste the Difference, Asda described the overhaul of its standard own-label range as the "biggest own brand relaunch in UK retailing history". Chosen By You products replace the Asda brand and...
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