Rosemary Conley sends herself up in the first TV advert for her own brand Luxury Belgian Chocolate Mousse by posing as a diet cheat. The ad coincides with the launch of the health and fitness queen's new 'Slim to Win' TV series, and will run for five weeks in the ITV Central region. "We are hoping to establish the product as the number-one diet chocolate mousse brand," said Keith Collins, managing director of Highgrove Food Distribution, which produces the less than 3% fat dessert. "We will be looking at research from this initial burst with the prospect of rolling out to more regions."