Lynx body spray users are being encouraged to be more liberal with their toiletries as part of a brand makeover.
Unilever UK Home & Personal Care has given the range a new product formulation, along with new graphics, more prominent branding and on-pack usage instructions directing consumers to spray the product all over for maximum effect.
Brand manager Ash Tailor said: “We need to constantly improve and modernise the brand to keep up with consumer demand and stay one step ahead of the market.”
He added: “We have given the Lynx body spray formula a bit more of a kick with a
cooling agent formula.”
The range will be backed by a £7.5m Latin American-themed campaign, including TV ads.