Yours Puzzles is a new launch from Beap in conjunction with Emap's Yours magazine. The new title aims to combine the brand strength and values of Yours with the puzzle pedigree of Beap, the market leader in the puzzle market. Beap hopes the move will expand the puzzle market ­ Yours has an abc of 335,229 for the last period, and research has shown that more than half of its readers already buy puzzle magazines. Beap said Yours Puzzles, on sale June 15, will differ from other puzzle magazines on the market by including nostalgia. There will be eight features including reader reminiscence, popular entertainers, titbits, jokes and funnies. The launch is supported by major advertising and PR activity, including display advertising in Yours and in Beap's puzzle portfolio. There is an eight-page sampler in the June issue of Yours which also includes a 50p money-off voucher valid for issue one. Issue two, on sale July 27, will be supported by a covermounted gift. Yours Puzzles will have a launch print run of 225,000 with 45% going to independent retailers. Cover price is £1.50, distribution is by Seymour on SoR. {{CTN }}

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