Characters from The Magic Roundabout animated TV series, set to make its big screen debut next month, are the latest stars to be signed up by Scotland’s Milk Moustache promotional campaign.
New ads featuring the characters will appear on billboards and in newspapers across Scotland from Monday for two weeks. There are two in total, featuring Zebedee, Brian, Ermintrude and Dougal, who is voiced by pop hero Robbie Williams in the movie, released on February 11.
All the images will carry the message that semi-skimmed milk is 98% fat-free.
They will also carry the green apple logo, representing the Scottish Executive’s healthy living campaign.