The revival of Magners in the UK continued apace over the past three months, with sales of the Irish cider up 10%.

Volumes were up 14% over the same period, owner C&C Group announced today. And exports of Magners boomed thanks to growth in the US and Australia.

But Gaymers, bought for £45m by C&C in 2009, fared less well. Sales of the cider brand were down 15% over the period, while volumes fell even more dramatically, down by more than a fifth (22%).

Sales of Tennent’s – another 2009 acquisition by C&C, taking the group into lager for the first time – were up almost 6%.

“The fine weather over a prolonged bank holiday season provided some respite from the challenging consumer and economic environment in Ireland and the UK,” C&C said in its statement.

“Against this backdrop, the business delivered a robust performance in the first quarter. Growth in the British cider category accelerated in the period, driven by a considerable amount of promotional activity in the off trade.”

C&C said it expected operating profits of between €108m (£97.1m) and €115m (£103.3m) for the full year.

Read more
Renewed thirst for Magners sweetens C&C profits (18 May 2011)
Magners credits revival to a better methodology (5 March 2011)
Magners maker C&C Group to buy cider rival Gaymers (30 November 2009)

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