Majestic Wine hopes to add 80 units to its current portfolio of 122 stores in Britain within the next decade, according to chief executive Tim How.
“We see the potential to raise our portfolio to 200 stores,” he said. “We are looking for units out of central locations with good car parking facilities and road access.”
News of the expansion plan follows last week’s announcement of record pre-tax profits for the UK’s largest wine warehouse chain, which were up by 24% to £13.2m in the year to March 28.
How said Majestic had seen evidence of consumers trading up to its higher price point ranges, such as Bordeaux wines.
“We are seeing good sales of these wines priced at £10 upwards, and quite strong around the £20 mark.”
Champagne sales have also proved buoyant, along with demand for New World wines, particularly from Chile, South Africa and Argentina.
“There was some growth from Old World wines too,” said How. “Italian Pinot Grigio is also popular at the moment.”