"Transactions are up 16% and average spend is down 7%," Lewis said of the policy, which was rolled out in September after a year-long trial in 12 stores. "It looks like a good move it has made us more accessible and looks like being a key driver in our growth."
Majestic this week posted a 13% increase in sales to £106.7m and a 9% increase in pre-tax profits to £6.1m for the six months to the end of September.
Majestic Wine toasts online success as profits jump (16 November 2009)
Majestic goes national with six-bottle minimum (1 September 2009)