Majestic Wine's six-bottle minimum order policy which The Grocer revealed in February the retailer was trialling is here to stay, CEO Steve Lewis confirmed this week.

"Transactions are up 16% and average spend is down 7%," Lewis said of the policy, which was rolled out in September after a year-long trial in 12 stores. "It looks like a good move it has made us more accessible and looks like being a key driver in our growth."

Majestic this week posted a 13% increase in sales to £106.7m and a 9% increase in pre-tax profits to £6.1m for the six months to the end of September.

Read more
Majestic Wine toasts online success as profits jump (16 November 2009)
Majestic goes national with six-bottle minimum (1 September 2009)

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