Islay single malt whisky Bowmore is getting a new look as part of a £20m global investment in the brand over the next five years.

From next month the brand will be decked out in a new bottle with revamped packaging, highlighting its Islay origins, which date back to 1779.

The core Bowmore range is also being refreshed and will comprise Bowmore 12-year-old, 15 year-old darkest, a new 18 year-old and a 25 year-old, all available from major supermarkets and specialists in time for the festive season.

"The new presentation conveys very clear and simple messages that are true and completely attributable to Bowmore," said marketing director David Wilson.

"We are sure this will attract not only existing single malt drinkers, but also new consumers in existing and emerging markets."

The Bowmore Distillery is owned by Morrison Bowmore Distillers, a subsidiary of the Japanese drinks giant Suntory.

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