KP is aiming to add some colour to the bagged snack arena with the launch of a Skips Prawn Cocktail product that turns tongues yellow.

The limited edition - available for eight weeks across impulse - contains a food dye that tints tongues temporarily. Grocery multipacks will also contain collectable stickers.

Packaging has been tweaked as part of the brand’s £3m marketing spend this year, with the new look featuring colourful graphics and a revamped ‘tongue’ logo.

The company has also added a new variety six-pack to the range, including revised flavour names - Tonguetastic Prawn Cocktail, Buzz Bacon and Tickle Pickled Onion.