The Famous Grouse has unveiled a new addition to its UK product line-up.
The Famous Grouse Ten Year Old Malt (rsp: £19.99) was launched nationwide this month following trials in Morrisons, Co-op, Costco and Waverley Vintners. It will replace Famous Grouse Vintage Malt.
Emma Heath, the brand’s senior marketing manager at distributor Maxxium UK, said: “The Famous Grouse Ten Year Old has been developed specifically for the UK. It will appeal to whisky drinkers looking for a premium yet accessible malt whisky, perhaps even introducing them to the malt category.”