Six Cornish fishermen, representatives of Seafood Cornwall, traded in their sea boots for white hats during a visit to Marks & Spencer's food hall in Truro, Cornwall.
The event was linked to Seafish's new Responsible Fishing Scheme and the three-year Invest in Fish South West project, of which Marks & Spencer is a sponsoring partner.
M&S is marketing Cornish specialities such as pollock and sardines, labelled as product of Cornwall.
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