Six of the UK’s biggest food manufacturers have joined forces to launch front-of-pack labelling flagging up guideline daily amounts (GDAs) to consumers.

The move - by Danone, Kellogg, Kraft, Nestlé, PepsiCo and Unilever - is aimed at helping consumers see what’s in their food at a glance.

Final details have still to be confirmed but it is likely that leading brands, including Walkers crisps and Dairylea cheese, will feature symbols on the front of packs to show the amount of calories, sugar, fat, saturates and salt per portion.

Due to issues of space, some smaller items, such as Nestlé confectionery, will only include a calorie GDA on the front, with other key information on the back.

As reported in The Grocer on Saturday (p4), Cadbury and Masterfoods announced a similar scheme last week, although key information will be put on the back of packs.