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Five months after The Grocer first revealed that Tesco planned to launch a new Cheddar brand with Adams Foods, Mu Cheddar is now hitting shelves. The six-strong range which comprises 350g blocks of mild, medium, mature and lighter mature…
The retail price of own-label mild Cheddar has fallen 10% over the past year as retailers compete with heavily-promoted brands. The average price of own-label mild Cheddar stood at £5.86/kg in August according to DairyCo data, 10.1% lower...
Supermarkets have been accused of significantly increasing profit margins on Cheddar in the past year - but failing to pass on the benefits to processors or consumers. The retail gross margin on mild Cheddar has increased from 37% of the...
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