General Mills has appointed Rebecca Stevens marketing manager for its luxury ice cream brand Häagen-Dazs.

She joins General Mills from RHM where she was responsible for managing the company's preserves category.

She has also worked as marketing manager for vitamins at Bayer Consumer Healthcare, senior brand manger at SC Johnson and was a senior brand manager at United Biscuits.

She replaces Shona Thind, who leaves at the end of December to take up a marketing role outside the food and drink industry.

"I am very excited at being handed this

opportunity to work on a great brand like Häagen-Dazs," Stevens said.

"It is a brand that anyone working in marketing would have an automatic passion for and I am

particularly looking forward to working in the area of premium indulgence.

"It is a great category and Häagen-Dazs is right at the heart of it."?