Marketing insight and analysis – Page 9
-
Comment and Opinion
Retail media: why the hype?
Global valuations predict the retail media market will be worth more than linear TV by the end of 2025, says Matt Lee, MD at Capture
-
Comment and Opinion
Beyond marketing: other strong ways to build your brand
Simply investing in packaging and consumer partnerships, while it might feel less sexy or exciting, can pay dividends
-
Analysis and Features
Are we witnessing the death of craft beer?
As an unprecedented number of breweries close down, what does this mean for the future of the craft beer category and its place in the supermarkets?
-
Reports
How UK supermarkets scared trick or treaters in 2022
Asda’s controversial contribution to seasonal scares last year was arguably too terrifying
-
Reports
The best retail tactics for a bewitching Halloween
Creating a spectacle in store has always been important at Halloween, but the introduction of HFSS rules last October has posed a challenge for retailers
-
Profiles and QandAs
My food & drink job: Imogen Hibberd, social media manager, VFC
’As a vegan, I have always wanted my career to overlap with my morals and ethics, and ensure what I do with my career has a positive impact on our world’
-
Comment and Opinion
Soft drinks levy must be a blueprint for tackling obesity
It is imperative to take proactive measures to address the issue of excessive soft drink consumption among adolescents, says Dr Kawther Hashem, campaign lead for Action on Sugar
-
Comment and Opinion
Walmart’s targeted radio ads signal the future of in-store media
The Walmart Radio Network marks a new frontier in the development of the physical store as a multifaceted retail media asset, says Miya Knights, co-author of Amazon and Omnichannel Retail
-
Comment and Opinion
Bad Gyal chills with a beer in Estrella Damm short film
Spanish pop star Bad Gyal eyes a boat party in Estrella Damm’s beautifully produced short
-
Comment and Opinion
Why Feedback is calling out supermarket greenwashing
Retailers are indulging in numerous green gimmicks which risk contravening new guidance on greenwashing from the CMA, says Jessica Sinclair Taylor, head of policy at Feedback
-
Profiles and QandAs
My Alternative CV: Swizzels’ Mark Walker on grass, golf and the sugar tax
‘We’ve never hidden the fact that our products should be enjoyed as a treat. Ultimately, consumers will vote with their feet and they’re still buying our products’
-
Comment and Opinion
Why marketing must be local up, not national down, in a cost of living crisis
A time of crisis is a good time to look at doing things differently, says Mike Fantis, managing partner at DAC Group
-
Profiles and QandAs
My food & drink job: Martha Jensen, brand manager, Rude Health
‘Breakfast is my favourite meal so when I saw the role at Rude Health, I was hooked’
-
Comment and Opinion
Coors’ pals keep fresh with help from the animals
Coors’ new ad wisely keeps its distinctive ‘mountain’ setting to remind us it does things differently
-
Comment and Opinion
The real health risks of the WHO’s aspartame research are poignant
The WHO’s findings into aspartame have come up with – to severely gloss over nuance in the report – nothing useful
-
Comment and Opinion
How to wield soft power in fmcg
A company’s influence is about more than just its products, brands or shops, says Jeremy Garlick, partner at Insight Traction
-
Category Report
Is this the new organic era?
Despite cost of living pressures, retailers are honing their organic ranges – while Planet Organic is plotting a successful comeback
-
Comment and Opinion
‘Skipton Alfie’ sings about his loyalty to Yorkshire Tea
Alfie gives us a two-and-a-half-minute song about taking Yorkshire Tea with him on his lads’ holiday
-
Comment and Opinion
How brands can avoid common pitfalls on Threads
The best strategy we’ve seen is testing and learning, trying different types of content and seeing what works, says Pete Sayburn, CEO of agency matchmaking platform Studiospace
-
Comment and Opinion
BBC crisis shows the importance of risk management
The task of identifying the risks in any organisation is pretty simple, says Ian Wright, co-chair of the Food & Drink Export Council