Marketing news – Page 10
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NewsSiren Craft Brew donates £10k to charity after #LuminaHour campaign
Donations were made to Make a Wish Foundation, Launchpad Reading and Lymphoma Action UK
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NewsSainsbury’s to play up health and value credentials in major brand refresh
Sainsbury’s has unveiled a major new brand refresh under the slogan ‘Good Food For All Of Us’
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NewsPizza Express overhauls retail offer with new ‘Restaurant Favourites’ collection
The posher tier of pizzas include American Hot, Hawaiian, and Pollo American SKUs
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NewsSmall Beer Brew Co launches stout with mission to clean up River Thames
5% of the beer’s revenues will be donated to In The Drink
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NewsM&S Food showcases quality with ‘This is not just food – it’s never just food’ push
The campaign will highlight what M&S ‘always does’ and ‘never does’ in its food standards
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NewsBiscoff takes lead in Lotus Bakeries rebrand
Consumers were already referring to its biscuits as simply ‘Biscoff’, Lotus Bakeries said
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NewsTiny Rebel Brewing Co rapped over ‘socially irresponsible’ quartet of brews
The Welsh brewer has had a series of spats with the watchdog dating back to 2017
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NewsAlessandra Bellini ends her Tesco love story after seven years
Alessandra Bellini was recruited by former CEO Dave Lewis in 2017 from his old company Unilever, and became a key figure in the Tesco turnaround
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NewsDays Brewing sees ‘best-ever’ week of sales in Tesco after viral TikTok stunt
The brand’s ‘Tube Girl’ video has to date been liked 12.7 million times
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NewsAgri-food businesses at risk of ‘greenwashing’ over unsubstantiated regen-ag claims
A significant proportion of companies had not put in place any formal quantitative company-wide targets on regenerative farming, despite promoting the methods
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NewsWarburtons casts Samuel L Jackson as chairman in new TV ad
The bakery behemoth has become known for its star-studded adverts, featuring the likes of George Clooney, Robert De Niro and Sylvester Stallone
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NewsTilda moves beyond rice with microwaveable veg side dishes
Called Tasty Sides, the range will debut with four variants inspired by global cuisines
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NewsBlack-owned fmcg startups win airtime on Channel 4
Four black-owned fcmg challenger brands have secured hundreds of thousands of pounds worth of free airtime and business support as part of a scheme by Channel 4 and Lloyds Bank
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NewsGinsters launches £4m campaign playing up quality of its pastries
It is the brand’s ‘biggest and most ambitious spend to date’, projected to reach 90% of UK households
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NewsGousto launches TV and film inspired recipe range
The database of “scene stealing dishes – called The Dinner Show Hub – lists the meals alongside the specific episode or movie they feature in
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NewsNix & Kix accuses Lucozade of copying ‘zing’ slogan in stunt
‘It is detrimental to our business when larger corporate brands with huge budgets copy our marketing ideas,’ said Nix & Kix
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NewsAldi appoints Kyrsten Halley marketing director
Halley was previously marketing director at The Flavourists, part of the Samworth Brothers Group
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NewsWaitrose boosts marketing team with trio of appointments
It includes the appointment of Wendy Rumble to a brand new position within the supermarket
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NewsDanone adds 11-strong protein range for gym-goers
Called GetPro, the range is Danone’s ‘most significant NPD in recent years’ and will be packed by a £4m marketing push
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NewsPlant-based pork brand La Vie unveils ham alternative NPD and crowdfund
The Parisian startup last night announced it would be expanding its range with a new ham-inspired product expected to launch in the UK next year