Marketing news – Page 3
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PepsiCo brings trio of Extra Flamin’ Hot crisps to UK retail
‘Shoppers are looking for elevated snacking experiences and intense flavours,’ said PepsiCo
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Cookie dough brand Doughlicious unveils ‘vibrant’ packaging refresh
The new-look packs have started rolling into Doughlicious stockists globally
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Kerrygold explores power of connections in new advertising campaign
The multichannel campaign, ’May your table always be full’, is designed to explore the power of reconnecting with friends and family at mealtimes
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Red meat requires ‘more inspiration’ to kick start sales, AHDB finds
Analysis from AHDB has found there is a need to re-engage shoppers in the red meat category in store and online
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Flora unveils next iteration of its Skip the Cow campaign
The campaign, created by creative agency Pablo, will go live over the next 12 months with a hero TV advert, large scale OOH and digital plan
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Aldi Team GB sponsorship extended to 2032
The discounter has been the official supermarket of Team GB since 2015
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Ornua Foods UK appoints new marketing director
Nicola Blackmore-Squires will be responsible for the development of “powerful and distinctive” positionings for Ornua’s brands
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St Austell Brewery unveils major brand refresh for Proper Job
The uplift was Proper Job’s first for six years, and its biggest ever, St Austell said
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Birds Eye launches Mini Fish Fingers
The fish fingers will be available from March and are designed to tap into new meal occasions
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Darren Blackhurst returns to Morrisons in Rami Baitiéh shake-up
Blackhurst will be covering for Rachel Eyre, who is going on maternity leave in the spring
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Candy Kittens launches £1m digital campaign starring Jamie Laing
The social media campaign will span YouTube, Instagram, Facebook and TikTok
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Waitrose becomes latest supermarket to sponsor The Great British Bake Off
Waitrose will succeed Sainsbury’s, which has sponsored the Channel 4 show since 2022
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Eat Real packs get second redesign in two years
The new-look packs were designed to appeal to ‘a wider, flavour-loving audience’, according to the brand
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Vegan sweets startup Tasty Mates secures £60k on Dragons’ Den
Founders Joe Woolf and Nick Sunshine will use the funds for inventory and a brand refresh
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Report ‘names and shames’ companies for reliance on food sales harming kids
Bite Back report also claims companies are spending huge fortunes targeting young people with advertising
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Aldi accused of ‘appropriating’ Real Bread Week with leaflet
Aldi is under fire from The Real Bread Campaign for referring to its annual Real Bread Week in a marketing leaflet without otherwise mentioning the charity or seeking its permission
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Whitworths calls for DFNS to be contributor to 5 a day
The brand is to publish an independent white paper later this year, highlighting the ‘far-reaching health benefits’ of DFNS
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Tesco vs Lidl: battle over Clubcard Prices logo reaches Court of Appeal
It follows a High Court ruling last April that Tesco was taking unfair advantage of Lidl’s discounter reputation with its design
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Who Gives a Crap calls for end to 20% VAT on toilet tissue
The DTC brand has demanded the end to the “roll tax” in a submission to the Treasury
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Iceland to raise awareness of suicide with new signs in stores
The ’first of its kind’ partnership with CALM will see new messaging rolled out across Iceland stores aimed at signposting customers to mental health support