Marketing news – Page 4
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NewsVegan sweets startup Tasty Mates secures £60k on Dragons’ Den
Founders Joe Woolf and Nick Sunshine will use the funds for inventory and a brand refresh
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NewsReport ‘names and shames’ companies for reliance on food sales harming kids
Bite Back report also claims companies are spending huge fortunes targeting young people with advertising
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NewsAldi accused of ‘appropriating’ Real Bread Week with leaflet
Aldi is under fire from The Real Bread Campaign for referring to its annual Real Bread Week in a marketing leaflet without otherwise mentioning the charity or seeking its permission
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NewsWhitworths calls for DFNS to be contributor to 5 a day
The brand is to publish an independent white paper later this year, highlighting the ‘far-reaching health benefits’ of DFNS
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NewsTesco vs Lidl: battle over Clubcard Prices logo reaches Court of Appeal
It follows a High Court ruling last April that Tesco was taking unfair advantage of Lidl’s discounter reputation with its design
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NewsWho Gives a Crap calls for end to 20% VAT on toilet tissue
The DTC brand has demanded the end to the “roll tax” in a submission to the Treasury
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NewsIceland to raise awareness of suicide with new signs in stores
The ’first of its kind’ partnership with CALM will see new messaging rolled out across Iceland stores aimed at signposting customers to mental health support
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NewsCarte D’Or targets sofa snackers with 200ml mini tubs
The Mini Indulgence range has debuted with three ice cream variants
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NewsHorlicks to make TV comeback with ‘not just for bedtime’ campaign
The brand is to launch a new month-long campaign via targeted ad platform AdSmart from Sky
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NewsSainsbury’s expands in-house marketing agency to drive efficiency
The expansion of Zest would enable “more efficient ways of working” to help deliver its ambitions, Sainsbury’s said
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NewsEx-footballers Matt Le Tissier and John Hartson rapped over Supreme CBD social media posts
Both former players offered their followers a discount on Supreme’s products but did not disclose they were being paid by the brand
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NewsPoundland targets Sainsbury’s, Asda, B&M and Home Bargains in price comparison campaign
The campaign is claiming savings on leading brands such as Lurpak, Diet Coke, Radox and Domestos in a series of 20-second YouTube videos, each targeting a different retailer
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NewsRSPCA Assured launches egg campaign ahead of Pancake Day
The campaign will run across YouTube, Instagram and Facebook to show RSPCA Assured eggs always come from well cared-for hens
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NewsSacla’ splashes £2m on multichannel marketing campaign
The ’light-hearted’ campaign is projected to be seen over 109 million times this year
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NewsBrewDog accused of ‘ripping off’ gin brand with new tequila
Both bottles are similar in colour and design
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NewsJörd oat drink to be relaunched as Arla Jörd with packaging redesign
The plant-based brand will become an official Arla sub-brand this month and will see packaging updated to feature the Arla name
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NewsSugro launches e-loyalty ‘reward and recognition’ scheme
Members will be offered rewards for completing different tasks associated with participating brands
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NewsOatly highlights controversial ‘mis-steps’ in new Irish ad campaign
The brand had its advertising campaign “It’s Like Milk But Made For Humans” in Ireland and Northern Ireland banned by the Advertising Standards Authority of Ireland
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NewsRockstar Energy gets ‘dynamic’ rebrand in bid to halt decline
Volumes of Rockstar Energy fell by 22.5% last year
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NewsBrothers Cider ditches ‘sweet’ flavours in major brand refresh
The refresh is Brothers’ biggest ever and first since 2018