Marketing news – Page 5
-
NewsYeo Valley launches TV ad as part of multimillion-pound push
The organic dairy’s new campaign is called ‘Delicious is at the heart of everything we do’ and presents the journey from farm to fridge
-
NewsPeroni 0.0% switches allegiances with Ferrari Formula 1 tie-up
The partnership will be supported by ’significant investment’ from March
-
NewsSprite removes labels in trial to aid recycling
Sprite’s lables are already recylable, but need to be separated from bottles during the process
-
NewsActivia launches gut health-focused campaign with Rachel Stevens
The Good Gut Guide campaign has been launched to educate shoppers on easy steps to support wellbeing, starting with the gut
-
NewsFridge Raiders launches chicken Poppers snack
The high-protein chicken bites will be exclusively available in Tesco with wider availability nationwide from April
-
NewsUnilever brings TikTok cleaning trend to Asda in-store shoppers
The ‘disruptive’ activation sees interactive digital screens placed at the front of the store, on which shoppers can select their cleaning interest
-
NewsNescafé looks to stem volume declines with ‘major’ rebrand
Nescafé is the instant category leader, but its volumes are down 10%
-
NewsAsda launches business unit covering loyalty, retail media, mobile and money
LS Eleven takes its name from the postcode of the supermarket’s Leeds head office
-
NewsHeinz Beanz ‘Free Dayz Out’ promotion ‘likely to mislead’ ASA rules
The on-pack promotion omitted ‘significant conditions’ according to the ASA
-
NewsM&S ramps up value message with price cuts and Status Quo TikTok push
M&S said its latest ‘Family Matters’ survey had found customers felt less optimistic about money over the next three months than in October
-
NewsIndie ‘maker’ brands join forces to champion emerging drinks categories
The Makers Alliance’s members have all pledged to eschew using flavourings of any kind and create their liquids in house
-
NewsGherkin brand Mrs Elswood launches first TV ad
The £250k campaign aims to encourage home workers to add gherkins to their lunches
-
NewsThe Collective launches Greek-style yoghurt pouches for adults
The new yoghurt pouch will be available in a Peach & Raspberry variant in Waitrose stores from next week
-
NewsAsda appoints new retail media network operator
Research by Boston Consulting Group suggests advertising on retailers’ owned channels offers “robust margins” of 70% to 90%
-
NewsHealth groups in fury over ‘watered down’ junk food ad ban
The Advertising Standards Authority (ASA) launched a consultation last month over the new regulations
-
NewsPortman Group issues best practice guidance for ‘alcohol alternatives’
The principles would ensure alcohol-alternative products were marketed responsibly to consumers, the watchdog said
-
NewsHelloFresh fined £140k over ‘deluge’ of spam marketing messages
HelloFresh says it has changed its text and email marketing policy after being fined £140,000 by the Information Commissioner’s Office
-
NewsPepsi rebrand to roll out to UK this spring, Britvic confirms
Brand owner PepsiCo unveiled the rebrand for the soft drink last March
-
NewsBeyond Meat launches new Veganuary campaign
The campaign aims to communicate the brand’s taste and environmental credentials
-
NewsCharlie Bigham’s splashes £4m on ‘biggest’ TV ad to date
The ad will premiere on Channel 4 this evening (15 January), during Michael Mosley: Secrets of Your Big Shop