Marketing news – Page 6
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NewsPortman Group issues best practice guidance for ‘alcohol alternatives’
The principles would ensure alcohol-alternative products were marketed responsibly to consumers, the watchdog said
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NewsHelloFresh fined £140k over ‘deluge’ of spam marketing messages
HelloFresh says it has changed its text and email marketing policy after being fined £140,000 by the Information Commissioner’s Office
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NewsPepsi rebrand to roll out to UK this spring, Britvic confirms
Brand owner PepsiCo unveiled the rebrand for the soft drink last March
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NewsBeyond Meat launches new Veganuary campaign
The campaign aims to communicate the brand’s taste and environmental credentials
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NewsCharlie Bigham’s splashes £4m on ‘biggest’ TV ad to date
The ad will premiere on Channel 4 this evening (15 January), during Michael Mosley: Secrets of Your Big Shop
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NewsComplaint over BrewDog Wingman Session IPA not upheld
BrewDog CEO James Watt claimed the brewer had spent over £50,000 defending itself against the complaint
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NewsClipper Teas to invest more than £1m in new integrated campaign
The Ecotone UK-owned brand will press live on its largest campaign to date this week
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NewsInfluencer recipe grocery shopping platform Cartd launches
The platform translates recipe videos into the featured constituent ingredients to create pre-built shopping baskets on its website
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NewsAldi redesigns cider can as High Court considers Thatchers’ copycat claim
A judgement is due on 24 January on whether Aldi has been taking ‘unfair advantage’ of Thatchers’ brand reputation by copying elements of its Cloudy Lemon Cider can
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NewsNoble Foods redesigns The Happy Egg Co brand to focus on animal welfare
For the first time since 2018, the brand has seen a complete design overhaul, including the return of its brand promise ‘happy hens lay tasty eggs’
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NewsAldi explores retail media network potential with ‘centre of excellence’
It is understood work on the retail media network is at an early stage, with the discounter recruiting media analysts and experts ahead of its “creation, launch and rollout”
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NewsTesco launches biggest double Clubcard points promotion in a decade
The move will allow customers to double the value of rewards with more than 100 Clubcard partners
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NewsAsda becomes first supermarket to price match both Aldi and Lidl
Asda will price match Aldi and Lidl on 287 comparable grocery products and has reduced prices by an average of 17%
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NewsLucky Saint launches ‘pop-up pub’ in Waitrose King’s Cross store
The pop-up will feature a pub quiz and a competition to win a Peloton bike
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NewsBritish Lion Eggs launches £1m campaign
The marketing programme will aim to deliver trust and inspiration messages
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NewsPremium gelato brand Remeo enlists Brand of Brothers to drive growth
The licensed branded ice cream supplier will be responsible for product development, sales, marketing and distribution of Remeo’s range
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NewsIceland Foods brings back 1p veg online offer for Christmas
The popular online offer returns, but for the first time will include veg from Iceland’s new own label
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NewsFry’s teams up with Aardman for Chicken Run-branded vegan nuggets
The launch will coincide with a new Chicken Run film and Veganuary
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NewsUnilever under CMA investigation for ‘overstating’ environmental claims
The CMA said an initial review uncovered ‘a range of concerning practices’ in Unilever’s marketing efforts
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NewsMeatless Farm calls on government to make COP matter
The plant-based producer has taken to the streets calling for ‘No More Hot Air’ to come out of the climate summit – challenging government to #MakeCOPMatter