Marketing news – Page 7
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NewsValue cleaning brand Astonish invests £1.3m in TV push
The advert will be shown on ITV channels, premiering on 2 January and running until 24 March 2024
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NewsNoble Foods redesigns Freshlay Farms egg brand
Freshlay Farms will launch on 11 December in Tesco, Sainsbury’s, Asda and Co-op with newly packaged Golden Yolker eggs renowned for their deep rich yolks
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NewsUnilever and Accenture partner to ‘scale generative AI’
The work will commence at Unilever’s global AI R&D centre Horizon3 Labs, which opened in Toronto in November
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NewsThe Good Crisp Company debuts free-from Pringles alternative in the UK
The launch is being supported by nascent fmcg consultancy Balloon Brand
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NewsInsane Grain backed by Harry Kane following TikTok push
For almost two months, the brand has been trying to catch Kane’s attention through a series of targeted TikTok posts
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NewsInvestigation finds ‘blatant disregard’ for HFSS rules at some supermarkets
An investigation found that while most stores have been operating ‘within the spirit of the law’, others had been largely ignoring the rules
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NewsTesco quadruples number of digital screens in media rollout
The supermarket today announced it had installed its 1,800th screen, up from around 400 in March
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NewsProcter & Gamble rapped by the ASA for ‘misleading’ incontinence ad
The advertising watchdog upheld two complaints made by Tena owner Essity
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NewsGordon’s unveils new brand positioning in bid to arrest sales slide
The campaign was ‘the biggest shift in the way Gordon’s is brought to life’ since 2016
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NewsM&S ‘Team Romford’ bidding for Christmas number one again
‘Maybe This Christmas Time’ features visual merchandiser Jack Brooker singing and rapping, in a video which also showcases M&S food
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NewsNorthern Monk beers discontinued over Portman Group code violations
An anonymous complainant said one of the beers had appealed to their four-year-old child
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NewsGopuff launches ‘Apple Deals’ Black Friday campaign
Continuing the Black Friday theme, there will be further promotions in alcoholic apple drinks on what Gopuff is calling ‘Cider Monday’
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NewsCo-op ditches Christmas ad in favour of community donation campaign
From today, the society is calling on shoppers to give “the gift of community spirit”
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NewsJump Ship Brewing launches legal challenge against BrewDog
Jump Ship claims to have first launched a beer called Shore Leave in 2022
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NewsEstrella Galicia calls out ‘Span-ish’ imposters in new campaign
Estrella Galicia has been brewed in Spain since 1906
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NewsQuality Street releases Christmas rap video starring John Barnes
The campaign aims to encourage shoppers to recycle their paper sweet wrappers
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NewsTesco launches Christmas advert during I’m a Celebrity premiere
Tesco to air its Christmas advert during the premiere of I’m at Celebrity Get Me Out of Here on ITV at 9pm
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NewsBrew York overhauls core range with trio of new beers
Joining the brewery’s roster are a ‘modern’ hazy session IPA and a low alcohol pale
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NewsStartups and challenger brands facing ‘exorbitant’ media charges
One supplier claimed they had been asked to spend £20k on a single Instagram post
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NewsJustin King takes stake in influencer marketing platform Invyted
King joins Leon co-founder John Vincent, who is also an investor in the platform