Marketing news – Page 8
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Oatly calls for climate labelling on all food and drink sold in UK
The campaign comes as new research has revealed 62% of the public are in favour of the introduction of carbon labelling on food and drink products
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Liquid Death water ‘open to UK sourcing’ in the future
CEO Mike Cessario told The Grocer that in-market sourcing was part of Liquid Death’s ’long-term vision’
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Le Rustique launches its first raclette product in the UK
The Savencia Fromage brand’s latest offering is made from mountain milk, with an eight-week ripening period on spruce boards
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Amazon launches first own label advertising campaign
Campaign features new tagline: ‘Food too, who knew?’
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Jamie Oliver and Tesco join forces for advertiser-funded programming
Oliver and Tesco will next week launch Jamie’s 5 Ingredient Meals on Channel 4, which they said was aimed at helping consumers buy less food in their weekly shops
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Linda McCartney’s launches ‘best’ burger at Paris fashion show
The soya-based burger will hit the shelves of UK supermarkets in spring 2024 with a ‘mouth-watering, meaty texture’
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Nectar 360 to double its network of digital screens in Sainsbury’s stores
It includes plans to launch a brand new network of digital advertising screens within Sainsbury’s stores
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Veg Power partners with Aardman and Shaun the Sheep to inspire children to eat more veg
The two-year agreement has involved the creation of Shaun the Sheep branded resources across Veg Power projects
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Waitrose ‘committed’ to offering more ‘dine in’ food concepts
It follows the launch of a new marketing campaign to promote Waitrose’s new Japan Menyū range
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Weetabix plays up ‘home-grown’ wheat credentials with packaging refresh
The cereal giant has also launched a traceability website, allowing shoppers to find out more about its farms
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M&S chief Machin reacts to Asda’s ‘Taste Match’ campaign
Machin’s comments on Saturday came as Asda launched a TV ad for its new campaign
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Flora returns to being 100% plant-based with new brand look
The Upfield brand said its new and improved dairy-free recipes were now all vegan
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Alpen relaunches Light cereal bars as Delight with ‘decadent’ options
The six-strong lineup includes Chocolate, Caramel & Shortbread; Raspberry Rocky Road; and Salted Caramel
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Müller launches catering-focused operation to drive distribution
The dairy company said the move represented a ‘significant change’ in the way it reached professionals in the food and catering industry
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Siren Craft Brew donates £10k to charity after #LuminaHour campaign
Donations were made to Make a Wish Foundation, Launchpad Reading and Lymphoma Action UK
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Sainsbury’s to play up health and value credentials in major brand refresh
Sainsbury’s has unveiled a major new brand refresh under the slogan ‘Good Food For All Of Us’
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Pizza Express overhauls retail offer with new ‘Restaurant Favourites’ collection
The posher tier of pizzas include American Hot, Hawaiian, and Pollo American SKUs
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Small Beer Brew Co launches stout with mission to clean up River Thames
5% of the beer’s revenues will be donated to In The Drink
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M&S Food showcases quality with ‘This is not just food – it’s never just food’ push
The campaign will highlight what M&S ‘always does’ and ‘never does’ in its food standards
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Biscoff takes lead in Lotus Bakeries rebrand
Consumers were already referring to its biscuits as simply ‘Biscoff’, Lotus Bakeries said