Marketing news – Page 9
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Tiny Rebel Brewing Co rapped over ‘socially irresponsible’ quartet of brews
The Welsh brewer has had a series of spats with the watchdog dating back to 2017
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Alessandra Bellini ends her Tesco love story after seven years
Alessandra Bellini was recruited by former CEO Dave Lewis in 2017 from his old company Unilever, and became a key figure in the Tesco turnaround
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Days Brewing sees ‘best-ever’ week of sales in Tesco after viral TikTok stunt
The brand’s ‘Tube Girl’ video has to date been liked 12.7 million times
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Agri-food businesses at risk of ‘greenwashing’ over unsubstantiated regen-ag claims
A significant proportion of companies had not put in place any formal quantitative company-wide targets on regenerative farming, despite promoting the methods
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Warburtons casts Samuel L Jackson as chairman in new TV ad
The bakery behemoth has become known for its star-studded adverts, featuring the likes of George Clooney, Robert De Niro and Sylvester Stallone
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Tilda moves beyond rice with microwaveable veg side dishes
Called Tasty Sides, the range will debut with four variants inspired by global cuisines
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Black-owned fmcg startups win airtime on Channel 4
Four black-owned fcmg challenger brands have secured hundreds of thousands of pounds worth of free airtime and business support as part of a scheme by Channel 4 and Lloyds Bank
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Ginsters launches £4m campaign playing up quality of its pastries
It is the brand’s ‘biggest and most ambitious spend to date’, projected to reach 90% of UK households
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Gousto launches TV and film inspired recipe range
The database of “scene stealing dishes – called The Dinner Show Hub – lists the meals alongside the specific episode or movie they feature in
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Nix & Kix accuses Lucozade of copying ‘zing’ slogan in stunt
‘It is detrimental to our business when larger corporate brands with huge budgets copy our marketing ideas,’ said Nix & Kix
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Aldi appoints Kyrsten Halley marketing director
Halley was previously marketing director at The Flavourists, part of the Samworth Brothers Group
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Waitrose boosts marketing team with trio of appointments
It includes the appointment of Wendy Rumble to a brand new position within the supermarket
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Danone adds 11-strong protein range for gym-goers
Called GetPro, the range is Danone’s ‘most significant NPD in recent years’ and will be packed by a £4m marketing push
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Plant-based pork brand La Vie unveils ham alternative NPD and crowdfund
The Parisian startup last night announced it would be expanding its range with a new ham-inspired product expected to launch in the UK next year
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ASA bans ‘offensive and distressing’ advert from vegan charity Viva
The ad, which appeared on Meta platforms and game apps, featured a woman eating raw offal and blood from a corner yoghurt labelled “Killer Yoghurt”
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Yazoo launches new thicker and more indulgent milkshake range
The brand has introduced a new thicker-texture range of drinks in two flavours – Indulgent Chocolate and Creamy Strawberry
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Salad chain Kaleido Rolls launches Pret ‘disloyalty’ scheme
The chain will give Club Pret members a free salad roll as part of the campaign
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Diageo plots non-alcoholic campaigns with Seedlip
The names trademarked are ‘Don’t Mind If I Don’t’ and ‘Drink Interesting’
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Aldi marketing director David Hills joins Asda
Hills worked at the discounter from 2007, holding a number of senior commercial roles before taking up his position as marketing chief in 2012
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‘We Eat Balanced’ AHDB marketing campaign to focus on ‘British’
AHDB had previously been restricted from using ‘British’ because of EU State Aid Rules, however, post-Brexit UK guidance opened the way for the switch