All Marketing (retailers) articles
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Comment & OpinionWe need to talk about Kevin: how Aldi’s carrot became a symbol of its success
Aldi has turned the humble carrot into a cultural icon
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News
JW Filshill and SGF introduce kids’ fruit loyalty scheme
The scheme incentivises kids to choose fruit instead of confectionery by giving them a loyalty card
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News
Morrisons offering 19-piece Black Friday breakfast for £5
The 19-piece cooked breakfast launches in stores today (27 November)
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Whitepapers
What’s next in Soft Drinks?
The overall soft drinks category has been one of the stand out performers for the last two years, growing in both value and volume sales as it continues to offer more than hydration and the soft drinks levy showing that consumers are responding to price increases. Whilst some categories are in decline, brands in other categories, such as Vimto now worth £90bn, are enjoying unprecedented growth.
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Comment & Opinion
KFC cartoons stand out in season of slushy Christmas campaigns
In a festive advertising landscape swimming in sad children and cute animals, KFC has made a real effort to stand out
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News
M&S appoints NMPi as digital media specialist for international ads
NMPi will be tasked with increasing brand awareness for M&S in international territories
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News
Proudfoot Group holds Christmas produce-sampling event to boost seasonal trade
The event allowed customers to sample produce and speak to local suppliers
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News
M&S looks to tackle price perceptions with ‘Re-Marks-able Value’ campaign
M&S is currently working on around 800 separate cost-saving initiatives
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Whitepapers
Logistics and warehousing management: The vital cog to product success
Despite being the least glamorous side of grocery, logistics is the most important. Whilst typically seen as the backend of the supply chain, it is at the forefront of innovation. The success of the supply chain comes down to the logistic company’s ability to adapt ...
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Analysis & Features
Can Tesco transform loyalty with Clubcard Plus subscription scheme?
For £7.99 a month, subscribers to the new service will get 10% off big food shops
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Comment & Opinion
Asda’s Halloween switcheroo shows spooky season enthusiasm
Asda remains by far the supermarket keenest on spooky season
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Comment & Opinion
Best foot forward for Black Friday: it shows what shoppers are thinking
It’s important to be present in the conversation when consumers are searching online, says Google’s Harry Walker
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Whitepapers
How can your innovation succeed where others fail?
The answer lies with data. A successful product launch can add millions to the bottom line, attract new customers and excite existing ones. But identifying the latest NPD opportunity can only be achieved when data is captured properly and turned into an actionable insight. Something, not many ...
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Comment & Opinion
KFC’s Colonel Sanders offers lessons in love
Brands love to be loved. But how to make shoppers fall for you?
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News
Tesco rapped by ASA over ad claims it’s ‘cheaper than Aldi’
The discounter lodged complaints about a series of press and television ads, launched in October last year
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News
Lidl plays up quality and range in Big On autumn ad campaign
The Karmarama-created ad is the second campaign in the Big On series as the retailer continues to grow its market share
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Whitepapers
What does the future hold for British top fruit?
As the British apple industry stands on the cusp of an exciting new era, thought leaders join forces to provide a comprehensive review of what the future holds.
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Comment & Opinion
What the demand for sustainability means for shopper media
Sustainable media options have become more attractive to brands such as digital proximity channels and in-store digital platforms, says Matt Lee of Capture
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Analysis & Features
Mukbang: could the obsession with watching people eat be a money spinner for brands?
There’s a niche corner of the internet who love nothing more than to watch other people eat. We look at why it exists, who’s involved and what’s in it for brands.
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Comment & Opinion
Majestic’s ‘wine fitting’ service is a good omen for its forthcoming range review
Majestic is giving away a million bottles of wine. But it will be worth it
