Marketing (retailers)
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NewsSpar kicks off two summer marketing campaigns
The initiative will be supported with radio and organic digital content
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News
Morrisons launches giant surf & turf special for Father’s Day
Morrisons says the deal is its “meatiest challenge yet”
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Comment & Opinion
Grocers must be wary of tokenism with 'woke' CSR campaigns
Inauthentic brands get found out, says Cressida Holmes-Smith, client partner at Lucky Generals
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Whitepapers
Your complete guide to sourcing tuna that won’t cost the Earth
Your complete guide to sourcing tuna that won’t cost the Earth
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News
Asda, Lidl and M&S among brands caught breaking 'junk' food ad rules
The ASA said in general, brands had been sticking to the advertising rules
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News
Sainsbury's marks 150th anniversary with tea and biscuits giveaway
Shoppers could help themselves to packets of tea and ginger snap biscuits over the bank holiday weekend
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News
Tesco becomes headline partner for Pride in London
Tesco has been a partner of the event for 10 years
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News
The Co-op debuts 'It's what we do' advertising campaign
The first phase of the campaign will involve national adverts while a second phase will be targeted more locally
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Analysis & Features
How retailers and brands can capitalise on festival season
Festivals are a great way to build engagement. As retailers finally get in on the act, we talk to food and drink brands who are old timers at this game
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News
Sainsbury's launches TV ad campaign to mark 150th year
The ad features the creation of a cake embodying the supermarket’s values and history
