Wheetabix buddies cereal happy healthy

The ‘Weetabuddies,’ judging from their jolly name and the time of their appearance in Adland, ought to be a gang of annoying anthropomorphic pals, intent on encouraging us to make a healthy start to 2015.

And, true, one of them is a workout freak and most of their faces are constructed from healthy fruit pieces. But, otherwise, Weetabix’s bowl-based buddies don’t seem to have much of an agenda. Mostly they’re just amusingly bonkers.

There are vain ponytailed ones, jammy singing ones, a Hispanic one who can say the alphabet really quickly and even ‘Sir Pippin,’ who is staying dry for January. Others don’t quite manage it.

A good, clean, fun way to start the year.