Pernod Ricard is launching a year-long consumer campaign for Brancott Estate, which will see its new Sauvignon Gris, launched this spring, promoted as a hero line.

The New Zealand brand previously concentrated on its credentials as the pioneer of Marlborough Sauvignon Blanc. “It will dial up the innovation and heritage of the brand,” a spokeswoman said. The Sauvignon Gris is listed in Ocado and Tesco and is due to go into national distribution in February.