Quaker Oats has possibly pulled off the brand ambassador coup of the year. Not only is Buzz Aldrin a proper, moon-walking hero, he’s also 86 - and still sprightly enough to thump a conspiracy theorist. And with his Keith Richards-esque jewellery and New Jersey drawl, he’s simply super-cool, too.

Quaker allows Aldrin’s story to take centre stage, providing us with still-awesome footage of his 1969 moon mission. It features a revealing bit of chat: on hearing about a porridge-eating competition on Earth, fellow astronaut Michael Collins makes a quip about his colleague’s oatmeal habit. Buzz still eats it today, we learn.

Simple, inspiring stuff. No wonder the ‘Quakerman’ bloke in the brand’s logo looks so pleased with himself.