It was a cop out all along: Kronenbourg has revealed the truth behind Eric Cantona’s pledge to ‘swim the Channel’.

The footballer had previously stated he would perform the act if 10,000 Brits agreed with his statement that Kronenbourg was the world’s greatest tasting beer.

The final film in the #LeBigSwim campaign sees a wetsuit-clad Cantona making his way into the sea at a French beach to the haunting strains of the Chariots of Fire Theme – only for him to then board a yacht and proceed to carry on swimming for the rest of the journey to England - but in the boat’s heated pool.

Once landing in Britain, Cantona states: “It’s not where the seagull flies to, it’s how it gets there.”