Molson Coors has given its Carling portfolio a ‘modern’ makeover designed to up shelf standout and create consistency across the brand.
The updated range, rolling out across the lager, cider, citrus twist and premier brews from the beginning of next month, is described as “bold and striking”. It had been designed to reinforce Carling’s position as “Britain’s original and best loved lager”, said brand director Jim Shearer.
“The new identity is simple yet proud, reinforcing Carling’s values - genuine, dependable and unpretentious.”
In the past year, Carling sales were up 3.4%, an addition of £10.2m, to £305.6m [Nielsen 52 w/e 8 October 2016].