With the ongoing chicken crisis surely damaging consumer confidence in poultry, AHDB Pork has lucked in with its ‘Love Pork’ push.

Two TV ads show a couple making pork medallions for dinner for a change. In one, they try it Caribbean-style with salsa, while in the other the kids join them for schnitzel. Both meals are interrupted by… a stroppy chicken (well, a bloke in a suit). He’s furious ‘our night’ has been disrupted, allowing the family to point out pork’s pros: it’s healthy, quick & easy to prep and so on. Mr Chicken flounces off, whacking dad in the face with his tail as he does so.

The ads efficiently package some family-friendly laughs with a clear message. Chicken’s coincidental woes are just the icing on the cake.