Clover is looking to boost sales with a new shopper sampling campaign in selected Sainsbury’s.

The Dairy Crest brand and McCain ran ‘Here’s One We Baked Earlier’ in 120 stores from 20 to 22 February. Hot baked potatoes topped with Clover Original were handed out. “McCain is the perfect partner to remind shoppers how delicious a jacket can be with Clover,” said Nick Rowlands, Dairy Crest shopper marketing manager.