Cook is investing in more home delivery vans and preparing to launch a click & collect service.
The upmarket frozen food retailer deployed its first van at a company-owned store in Clapham in 2012 - and has recently bought vans for other stores in South London, including Barnes and its new Southfields outlet.
It said the next step would be to buy vans to cover its North London stores and then explore the possibility of using them outside London. “The most encouraging thing was seeing over Christmas how online complemented retail store sales,” said a Cook spokesman.
Most of Cook’s franchise stores already have their own vans and alongside delivery from stores, the retailer also has a national home delivery service from its logistics centre in Kent that is operated by a third party courier.
As well as the rollout of the local delivery service, Cook is planning to launch a click & collect service later in the year.
It also recently launched its summer range, which includes an expanded selection of barbecue foods, including burgers and steaks, as well as tapas and, for the first time, own-label ice cream.