Costcutter’s first YouTube ad campaign has smashed view targets.
The ad, which featured as a pre-roll before popular YouTube videos with a ‘Skip Ad’ button, achieved 780,813 impressions and earned an average view through rate of 91%, which is 31% higher than the KPI YouTube measures as a good campaign.
Creative agency Front devised the campaign, while media agency Boutique handled buying and media planning.
“The rationale behind the campaign was to present and measure the impact of the brand promise that Costcutter is on their customers’ side, giving them the freedom to enjoy the more carefree and unexpected moments in life both in how the brand communicates and through its value offers,” said a Front spokesman.
“YouTube was chosen as it is an ideal creative platform to deliver unexpected concepts through the use of film and in its ability to measure whether the campaign was creating new levels of engagement for the brand that could be measured against existing metrics.”
Costcutter brand manager Jennifer Steel said, “Working with agencies that pro-actively combine their expertise like Front and Boutique is delivering great results for the brand and helping us meet our objectives.”