Unilever is pushing its relaunched Dove body wash and deodorant ranges with a combined £6m-plus marketing investment.

The Dove body wash portfolio, relaunched this month with refreshed packaging and a new ‘gentle exfoliating’ variant, is being backed by a £3.5m push that kicks off next month with TV ads and will include social media and sampling.

The brand’s new Soft Feel powder deodorant, in aerosol and roll-on, will benefit from a £3m investment for Dove antiperspirants this year.

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