In case you hadn’t noticed, ‘Holidays are coming’. Yep, it’s the Coke truck advert. First aired in 1995, it’s become a seasonal staple beloved of dimwits who say things like ‘it’s officially Christmas now’ when they see it.

This year, we get to experience the ‘event’ alongside some of the Gogglebox cast. “Christmas has started for me now,” emotes Pete. Sophie calls it “Christmas on wheels”, while Ellie says it’s “the angel on top of the advert Christmas tree”. Easy there, Ellie.

Still, their reactions seem genuine - the Gogglers are moved to share happy Christmas memories - and it’s a smart way for Coke to reflect the enthusiasm its ad has generated over the past 22 years. Keep on truckin’.