Goodfella’s has launched a new TV advert as part of a multimillion-pound push.

Featuring Goodfella’s Takeaway portfolio, the TV campaign launched this week to show how the range could “help families come together without having to go to extreme lengths.”

The TV push, supported by PoS, digital and social media, was the first in a line of “exciting plans” for Goodfella’s over the next 12 months, said UK marketing manager Stewart McGuckin.