Harrogate Spring has added triathlon, motor racing, tennis and hockey to its sports sponsorship this month.
The brand - official water of Yorkshire County Cricket Club, England Cricket and Ascot - will be approved water supplier to the ITU World Triathlon in Leeds, and sponsor the Manor Endurance Racing team in Le Mans. It is also sponsoring the Hurlingham Tennis Classic, the exhibition tournament the week before Wimbledon, which this year is scheduled for 21 to 24 June, and the International Hockey Champions Trophy, set to take place in London between 10 and 26 June.
“We love our sport at Harrogate Spring and really understand the importance of healthy hydration when maximising performance, particularly at elite level,” said marketing manager Nicky Cain. “This summer we are rubbing shoulders with the best in the world.”